We’re not just looking at a dashboard of metrics and conversion percentages. Combine that with an up-sell to book an appointment, and our daily visits and revenue go up. We could modify the logic and user experience to decrease the confidence in home care effectiveness. In our case, it would be easy to edit the decision tree to have more people end up in our urgent care. Based on symptoms entered, recommendations vary from visiting an ER or an urgent care clinic like ours or continuing care at home.
It’s a self-guided tool parents can use to determine what actions to take for their kid to get the best care. That’s why clear, company-wide policies should be in place to prioritize patient care. It’s a slippery slope to questionable revenue. If you’re not committed to awareness and ensuring that compromise isn’t acceptable, your decisions as a leader cascade down to product-level decision-makers who themselves are making compromises in pursuit of achieving key results. When it comes to running a healthcare business, there’s something that must be reconciled: revenue can be increased by compromising on the care you provide.
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